100 Great Copywriting Ideas: From Leading Companies Around by Andy Maslen

By Andy Maslen

Are you searching for an exceptional suggestion or a few idea to make your advertising and revenues literature better and leading edge? do you want phrases to maneuver and encourage your staff, shareholders or customers?Words are robust in any enterprise, yet provided that you utilize and enforce them within the correct method. This ebook comprises a hundred nice copywriting rules, extracted from the realm s top businesses every one copywriting thought is succinctly defined and is via recommendation on the way it might be utilized to the reader s personal enterprise state of affairs. an easy yet potenitally strong e-book for a person looking new concept and that killer program.

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I have even seen the main body copy for a brochure set in a 6-point light sans-serif type—6-point type is for footnotes. Viewed in less than ideal lighting conditions by, say, a 35-year old, it’s verging on the invisible. Take a leisurely look at your fellow humans. Observe how many of them are beyond the first flush of youth and 20–20 vision, and how many of them wear glasses or use contact lenses. A lot of these aging, sentient beings are your customers. They lead busy lives. They have better things to do than wriggling through visual obstacles to reach your sales message.

Or Driving a supercar needn’t cost the earth But now we’re focused on cost, even as the copywriter strives to sell the benefits of hiring. But the “imagine” headline takes us beyond the sell, beyond the close, into the territory the copywriter wants us to inhabit: life with the product. In practice • Start by thinking about how the world would look to your reader if they did the thing you wanted them to. Create a quick pencil portrait of this scene. • Write some copy starting with the phrase “Imagine a world in which you .

Observe how many of them are beyond the first flush of youth and 20–20 vision, and how many of them wear glasses or use contact lenses. A lot of these aging, sentient beings are your customers. They lead busy lives. They have better things to do than wriggling through visual obstacles to reach your sales message. In practice • Legibility varies enormously according to font, weight, and line spacing. But as a rule of thumb aim for 9- or 10-point as a minimum size for your main copy. • Type size does matter.

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